Terms of Service

Last updated 16 September 2026

These terms cover your purchase and use of the software sold under The Content Upgrade. Buying any product here means you accept them. If you do not accept them, do not buy.

Section 1 is first on purpose. It sets out what this software is for, what it may not be used for, and when we will refuse a purchase or revoke access. It is the section we enforce, and it governs every other permission in this document. Read it before you buy: Acceptable use, and our right to refuse or revoke access.

1. Acceptable use, and our right to refuse or revoke access

This section governs the rest of these terms. Where anything else in this document appears to grant you something this section withholds, this section governs.

1.1 What the software is for

The software exists so that you can write in your own voice, about your own work, using material you own or are authorised to use. Work you produce for a client or an employer, in their voice and on their instructions, is included in that. This is the intended purpose of the software. Every licence granted under section 4 is granted on that basis and is conditional on it.

1.2 What you may not do with it

You may not use the software, and you may not use anything produced with it, to do or to assist any of the following.

1. Deceive, defraud or mislead any person, or obtain money, goods, services, credentials or personal information by deception.
2. Impersonate any person, business or organisation. Writing in the voice of a real person other than yourself is permitted only where that person is your client or your employer and has instructed or authorised the work.
3. Present another person's writing, work, credentials, qualifications, experience or reputation as your own.
4. Fabricate a testimonial, a review, an endorsement, a result, a figure, a case study, a credential or a scarcity claim, or make an earnings, income or performance claim you cannot substantiate.
5. Produce content that is unlawful, defamatory, harassing, threatening or hateful, or that sexualises a minor.
6. Infringe another party's copyright, trade mark, database right or other rights, including by republishing somebody else's words or proprietary material with the surface changed.
7. Run or promote a scheme that is fraudulent, predatory or exploitative. That includes a pyramid or chain scheme, an unregistered or fictitious investment offering, and any offer that rests on a claim you know to be untrue.
8. Produce bulk unsolicited messages, or content for networks of fake accounts, invented personas presented as real people, or undisclosed automated accounts.
9. Evade the rules of a platform, a marketplace, an advertising network or a regulator, or the usage policy of the AI provider you take our briefs to.
10. Sell, sublicense, repackage, syndicate or otherwise pass on the software, its pages, its prompts, its instructions, its briefs or its structures, or run it as a service for people who would otherwise buy their own access.
11. Build, train, benchmark or improve a competing product.
12. Share, sell or transfer an account or a sign-in code.
13. Use the software where the law where you are prohibits it, or where sanctions or export control law prohibits us from supplying you.
14. Use the software in any other way that, in our reasonable judgment, is inconsistent with the purpose in 1.1.

1.3 Our right to refuse a purchase and to revoke access

1.4 What revocation does

Termination under 1.3 ends your licence immediately. Your account is switched off and you stop using the software. Your rights under section 4 to keep using work you produced with it survive termination, with one exception: they do not survive in respect of material produced in breach of 1.2, and you stop using and stop distributing that material.

1.5 Refunds where we revoke

An account terminated under 1.3 for a breach of 1.2 is not eligible for the Satisfaction Guarantee in section 6, and no refund is owed on it, except where a law that applies to you requires one. Where we end your access for reasons of our own and not for a breach, we refund what you paid for the product concerned.

1.6 Telling us

If you see the software, or anything made with it, being used in a way this section prohibits, write to [email protected]. We read every report.

1.7 What we can and cannot see

We do not monitor what you type into the software, and we are not able to. The software runs in your browser, and what you enter is not sent to us or stored on our servers. The Privacy Policy sets that out in detail. Enforcement under this section runs on what we are told, what is published, what a payment processor or a rights holder brings to us, and what we can see about an account. Nothing in this section makes us responsible for what a customer produces, and nothing in it is a warranty about any customer's conduct.

2. Who you are buying from

The Content Upgrade is a product brand of Mark Tandan, sole proprietor, operating from Ontario, Canada.

Mark Tandan is the seller and the licensor of the software. "We" and "us" in these terms mean Mark Tandan. Where a payment processor acts as merchant of record for your purchase, section 11 explains how that works alongside these terms.

3. What you are buying

Each product is browser-based software you sign into. It runs on our servers, at app.thecontentupgrade.com, in a desktop web browser. Nothing is installed on your machine and nothing is sent to you to keep. There is no subscription, no usage credits, and no recurring charge of any kind.

Access is per account. Your account is tied to the email address you use at checkout, and you sign in with a code sent to that address.

The software does not contain a language model and does not write content on its own. It builds structured documents and briefs from what you give it, and you take those to whichever AI assistant you already use. That assistant is your own arrangement, on your own terms with that provider.

Prices, and the currency you will be charged in, are shown on the product page and confirmed at checkout. Introductory and promotional prices apply only to the purchase they are shown on.

4. Your licence

When your payment clears, you get a non-exclusive, non-transferable licence to sign in and use the software for:

• your own work and your own business
• work you produce for your clients or for your employer

One purchase covers one person, and the account belongs to that person. There is no subscription, no renewal, and no end date we set on your side. Your access runs for the life of the product. We do not promise it forever, because the software runs on servers we keep up, and a hosted service cannot honestly make that promise.

What comes out of the tools is a different matter. Your rights to your own work do not expire. You are free to use, adapt, publish and sell what you produce with them, in your own business and in work you deliver to clients or to an employer, and that stays true after your access ends, however it ends. There are two exceptions. A refunded purchase, covered in section 6, and material produced in breach of section 1, covered in 1.4.

You may not:

• share your account, your sign-in code or your access with anyone else, inside or outside your business
• sell, license, publish or give away the prompts, instructions, briefs or templates the tools produce, as a product, a template pack, a course asset or a tool of your own
• use the tools to run work as a service for other people who would otherwise buy their own access
• scrape, crawl, copy, automate or reverse engineer the tool pages, or extract the instructions and structures behind them by any means
• remove or alter any ownership notice shown in the software
• use the software or what it produces to build, train or improve a competing product

The short version: what you make with it is yours, the machine that made it is not.

The software, its interface, its method and everything inside it remain the property of Mark Tandan. What you write with it is yours. We claim nothing in your output.

5. Access, updates and what it runs on

Access is immediate. Right after purchase, a sign-in code goes to the email address you bought with. You enter it at app.thecontentupgrade.com and the tools open in your browser.

Because the software lives behind that sign-in page, you can reach it from any machine of your own, wherever you are working that day. There is nothing to install, nothing to keep track of, and nothing to lose if your laptop dies.

Updates are free for the life of the product and arrive in the software itself. When something improves, it is there the next time you sign in.

The software runs in a current desktop web browser. Tablets and phones are not supported today. Support for them is in the pipeline, and if it ships, buyers today get it at no further cost. Nothing here commits to it shipping, or to a date.

Some products offer a microphone option. It relies on your browser's own speech service and is not available in every browser. You can type or paste instead, everywhere it appears. Nothing in the software requires the microphone.

6. The 14 day Satisfaction Guarantee, and its conditions

The policy itself is on the Refund Policy page. These are the conditions it runs on.

1. Your request reaches [email protected] within 14 days of your purchase date, with your receipt. This guarantee is offered in addition to the refund route your payment processor provides, not instead of it. Where Paddle is merchant of record, you can request a refund from them directly at paddle.net, under their own refund policy, at any time.
2. You show us what you did. That means three things: the Voice Profile you built, so we can confirm the Voice Builder was used as instructed in the Playbook and in the builder itself, the information you entered into the Upgrade Builder, specifically your answers to each of its questions, and your before-and-afters, produced with the software on real content of yours. Everything inside the system relies on the completeness and accuracy of the information you feed it. A request that skips these steps does not qualify.
3. An approved refund ends your licence and your access. Your account is switched off, and you stop using the software and anything you took out of it during the guarantee period.
4. One refund per person. A product that has been refunded cannot be bought again at an introductory or promotional price.
5. We may decline a request that is plainly abusive. That means repeat buy-and-refund across products or accounts, a chargeback filed without contacting us first, before-and-afters that were not produced with the software, or materials that show the software was not used as instructed.
6. Where a payment processor is merchant of record for your purchase, the refund is processed through them, and their handling time applies on top of ours.

The shirt does not change any of this. Sent your before-and-after, got your shirt, still want your money back inside 14 days? You get it. Keep the shirt.

The shirt is a thank-you for sending an honest before-and-after, good or bad, and it ships either way. It is not a payment for a testimonial, it is not conditional on what the testimonial says, and it is not a condition of the guarantee above. Every testimonial we publish from that programme carries a line saying the person got a free shirt for sending it in and that the shirt was coming either way. If you ask us to take yours down, we take it down, and the shirt is still yours.

7. Results

The software is a writing system. It is not a promise of any business, financial or professional result.

Nothing we publish is a guarantee of income, sales, rankings, engagement, employment or any other outcome. Any example, testimonial or figure shown anywhere describes what someone did, not what you will do. Your results depend on your offer, your market, your effort and a long list of things outside our control.

8. Your source material, and what you publish

Section 1 sets out what the software may not be used for, and what happens when somebody uses it that way. This section covers the material you bring to it, and what you do with what comes out.

The software works on material you supply, and that material may have been written by someone else. Using a third party's work as reference is your responsibility, not ours. Learning from the structure, the sequence and the general approach of published work is ordinary practice. Republishing somebody else's actual words, images or proprietary material is not, and running that material through the software does not make it yours.

The software rebuilds source material around the information and the voice profile you enter, so a verbatim copy is unlikely to survive a run. That is a description of how the software works. It is not a clearance check, it is not a defence, and nothing here is legal advice. If you do not hold the rights to a piece of source material, you do not hold the rights to what comes out of it.

You are responsible for what you publish. The software will not invent a fact, a figure, a result or a story for you, and it flags claims that run past the proof you gave it. Checking your own claims before you publish them is still your job.

9. Warranties

The software is provided as is and as available. To the fullest extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement.

We do not warrant that the software will be uninterrupted or error free, that it will work with every browser or every AI assistant, or that any specific output will suit your purpose. Section 8 describes how the software is built to handle claims and proof. That describes the build. It is not a warranty of any particular output.

Some jurisdictions do not allow the exclusion of certain warranties. Where that is the case, the exclusions above apply only as far as that law permits, and nothing here limits any right you have that cannot be limited by agreement.

10. Liability

To the fullest extent the law allows, our total liability to you for any claim connected to the software or these terms is limited to the amount you paid for the product the claim concerns.

We are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost data or business interruption, whether or not we were told such damages were possible.

Nothing in this section limits liability that cannot be limited by law.

11. Payment processors and merchant of record

Payment is handled by a third party processor named at checkout. That processor may act as merchant of record for your purchase, which means the sale contract for the transaction is between you and them, and their buyer terms govern the checkout, the payment method, the invoice and the tax treatment.

These terms govern your licence to use the software, which comes from us either way. Where the processor's buyer terms and these terms both apply to the same thing, theirs govern the transaction and ours govern the product. Where Paddle is merchant of record, refund requests can go to Paddle directly at paddle.net, in addition to the Satisfaction Guarantee in section 6.

12. Privacy

The Privacy Policy explains what the software does with what you type and say, what we collect when you buy, and who else is involved. It forms part of these terms.

13. Changes

We may update these terms. The version that applies to your purchase is the one published on the day you bought. Updates take effect for purchases made after they are posted, and the date at the top of this page always tells you when it last changed.

If a term here is found unenforceable, the rest stays in force.

14. Governing law

These terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there. The courts of Ontario have jurisdiction, without limiting any right you have to bring a claim in your own place of residence where consumer law gives you that right.

15. Contact

[email protected]

The Content Upgrade. Mark Tandan, sole proprietor.

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